Sesame Workshop

brand design, graphic desin, art direction, social media content

During her tenure at Sesame Workshop, Alicia brought a strong visual voice to the brand’s adult marketing. As Design Lead, she owned the look and feel of domestic social channels—building design systems, and continually pushing the brand forward with visual experimentation. She also directed junior creatives, external vendors, and led design for sponsored campaigns. Alicia also handled B2B marketing needs and cross-border brand alignment for international teams.

Her long-term leadership behind the screen helped earn Sesame Workshop 12 industry awards, including eight Webby wins.

SHOW BRAND DESIGN SHOW SOCIAL MEDIA

Recognition

Webby Awards
Best Overall Social Presence — Brand & Media/Entertainment
Webby Winner, People's Voice Winner (2024, 2025)

Diversity, Equity, Inclusion & Belonging
Webby Winner, People's Voice Winner (2023)

Kids & Family & Emotional Well-Being
Webby Winner (2024)

Websites & Mobile Sites: Entertainment & Culture
People's Voice Winner (2025)

Anthem AwardsEducation, Art & Culture
(Social Media Content, Campaign or Channel)
Silver Award Winner (2025)

Telly Awards
Series-Animation
Social video series
Telly Silver Winner (2025)